Geoff Hastings, Principal and Creative Director

Tangent Creative - Strategic Communication Design

Tangent Creative was founded in 2006 by entrepreneur and marketing and design enthusiast Geoffrey Hastings. After 15 years serving in the ad agency world as vice president and creative director. It was Geoff’s vision to create a company that provides highly effective marketing strategies and creative services to fill the void between the “mega” ad agencies (mostly focused on Fortune 500 companies and retail) and small graphic & web design firms with limited knowledge and experience in result-oriented marketing and branding strategies.

Today, Tangent Creative uses in-house creative and technical talent as well as hand-picked vendors to offer full-service marketing and branding services to small, medium and large enterprises, as well as government agencies and non-profit organizations. Our design and marketing services include:

1. •Brand development/rebranding
   

2. •Marketing and sales strategies
   

3. •Web design and development
   

4. •Email marketing
   

5. •Social media marketing
   

6. •Online marketing
   

7. •Persuasive copywriting
   

8. •Interactive presentations and media
   

9. •Graphic design, illustrations and digital imaging
   

10. •Logos and corporate identity
    

11. •Advertising campaigns
    

12. •Direct mail campaigns
    

13. •Trade show and event planning
    

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Tangent Creative - a competitive advantage

1. •Tangent Creative has a proven track record. We take the time to get to know our customers and their marketing objectives from an unbiased outsider’s perspective. We combine our knowledge, our customers’ own perspectives and, quite often, their customers’ perspectives to create an effective marketing strategy. This process helps us create a unique “branding blueprint” that gives all members of the creative team valuable insight and creates a foundation from which to design, develop and implement contracted media.
   

2. •Another reason to choose Tangent Creative is the quality of our current and past work. We invite you to take a look and form your own opinion. We intentionally specialize in more than a few industries, as limiting ourselves to just a few could result in a lack of creativity and true insight as well as the possibility of our work competing with itself. The truth is that you don’t want your marketing company to know your business too well. It would lose a true outsider’s perspective if it did...and that perspective is exactly what’s required to build a successful branding or rebranding campaign.
   

3. •Another of our core competitive advantages is the talent of the people we employ. Each member of our team has been hand-picked by the owners of Tangent Creative. We hire the best talent and train them to think outside the box and to focus on results and clarity over fancy design with no apparent conversion goals or marketing direction.
   

To learn more about how Tangent Creative can assist your organization, or to discuss ideas and branding strategies with us, just give us a call at 515.988.7164, or request a quote.